Topic: How are your customers generally looking for products?

How are your customers generally looking for products? I have an online store of branded clothing. I use so far only one extension that helps my customers find what they need. Here it is https://www.mageworx.com/shop-by-brand-magento-2.html . I know that in order for my customers to find the product they are interested in faster I must improve my search on the site, but I don't know where to start. I will be glad to any advice.